“There is no such thing as bad publicity.” We’ve all heard this common PR adage. While bad publicity may work wonders for pop stars, for business owners it is a serious liability. The disadvantages of bad publicity are numerous and include plummets in sales, decreased customer retention, difficulties in talent acquisition, as well as a bad brand image.
Thanks to the rise of social media, bad publicity is much easier to produce and make go viral. It no longer comes only from mass media – any bad review of your product or service could be considered bad publicity. Here’s how unchecked bad buzz can harm your business and a few tips on how to deal with it.